Tuesday, April 6, 2010
I have been into Liberty of London fabrics for a while now and I am very happy to see that my personal craze is now shared by most everyone around the globe and not just my good friend Aina. I seem to find liberty fabrics everywhere I turn to!
This spring the most stunning collection of limited edition Liberty print pieces was lounged, in collaboration with Merci (the stylish Parisian concept store) all designed by Merci's Creative Director Marie France Cohen. The collection includes fashion for women and children and also homewares, stationery and furnishings. I saw pictures from the opening here. They had everything from liberty print aprons, to cute baskets for babies. I love the structured suitcases, so vintage and the jumper is at the top of my wish list. You can still buy a few pieces from the collection online at Liberty's website.
And it doesn't stop there, my heart almost came out when I read about Target's collaboration with Liberty. Aparently I was a little late with the news since almost everything is soldout or available only at some stores. With prices that are more affordable that Merci's and easier to buy for us in America, Target now carries a line of Liberty print products, beautiful dresses, bathing suits, trays and plates, two tiered dessert stands and a beautiful bike. Even the ads are cute!!!
I'd use the nighties as dresses to wear during the day, I love the wellies, and I really NEED one of those pareos to use as a scarf.
"I am thrilled by the way Target has interpreted the flower power of Liberty by mixing, in a very modern way, our heritage prints with the widest ever range of products from lingerie to design chairs to bicycles," said Geoffroy de La Bourdonnaye, chief executive of Liberty, in a release. "The collection is a very youthful interpretation of the love and rebellion values that Liberty of London stands for."
Liberty has been doing this collaborations for a while. In 2009, they partnered with Nike (and made very pretty sneakers), APC and Hermes, amongst others.
Cacharel's, spring 09 show featured re-edit pieces with the Liberty prints they created in 1970, to mark their 50th anniversary. Lovely dresses, very 'Little house on the prairy' kind of style.
Liberty or not, we will be seeing a lot more of this girly floral prints that remind me so much of the way we dressed as little girls back in the 70's. And if you are creative and adventurous enough, you can get your own liberty fabric and easily tailor made your own creations!